After reading Stanley Johnson’s blog post on demographics the other day, it got me thinking about how useless demographics can be, especially when attempting to undertake research for business. There are less-defined boundaries these days when grouping people into age groups & then stereotyping their lifestyle.
There are 18 year olds who have never heard of social [...]
Entries from October 2008
October 30, 2008
The Age Bracket Dilemma
October 27, 2008
Classy Marketing gets Snobbed.
Classy Marketing now has a mini profile on the up & coming businesswomen’s social networking site, SNOBs.
You can check out our profile here.
October 24, 2008
Positioning Statement: slogan?
I am currently creating a presentation which includes a business’ positioning statement.
As I was researching extra material, I came across a few google search results that painted a positioning statement as a slogan. Correct me if I am wrong, but I do not think it is entirely true.
Yes, your positioning statement can be partly shown through your slogan [...]
October 13, 2008
The power of a Brand
What is a brand?
It is the consumer’s perception of your business.
It is the way your product/service/attitude makes them feel.
The impact a brand can have on somebody is incredible, sometimes even the ‘love is blind’ cliche applies…for instance, I recently switched my skin care products to the Dermalogica brand. Now, after using their products, Dermalogica can do no [...]
October 13, 2008
We are a Marketing Pioneer Blog
This blog has come in at number 103 on Julian Cole’s Top 100 Australian Marketing Pioneer Blogs.
I hear you say ‘but #103 wouldn’t be included in the top 100?!’.
Julian has extended this list to 109 blogs, with 5 more to be included in a later revision of the list.
It has been an honour to be [...]
October 11, 2008
Website Design Rant
Last week I sent out a campaign targeting a particular industry. As I was trawling through my database seeking extra details to add to my mailing list, I stumbled across a few of their websites that looked like they were designed when the internet first became mainstream. They had no style to them, no set boundaries for [...]
October 2, 2008
The four P’s of marketing…or is that six??
The classic four P’s of marketing…price, product, place, promotion. Whilst they are still valid, they are very much traditional points and need a bit of an update.
One of my past university lecturer’s, Brian O’Heir, decided to add two more P’s to the list: People and Perception – two extremely important points in today’s marketing landscape. Actually, I’d [...]
October 1, 2008
The designer in me is never satisfied
…especially with websites.
It is really frustrating.
I can build something that looks great, and then a few weeks later I tweak it. And tweak it again. And again.
It’s bloody great for search engines as it’s providing fresh, updated content! But for myself, I just can’t get it out of my head unless I tweak it. I [...]
