A bit of a personal passion…

Animals.
For as long as I can remember, I have been passionate about them. I grew up with them, and I now own three little fur-children, two who were rescued & one purebred.
It absolutely breaks my heart to see any kind of animal cruelty or homelessness, so I have made a promise to help them in any way I [...]

Surviving an Unstable Economy

 
 
Many businesses flounder when it comes to down to knowing how to survive an unstable economy, so I’ve put together ten tips to surviving – even thriving – during times like these…

Focus on building customer relationships – the establishment of these relationships can help to maintain positive thoughts about your brand as well as developing [...]

Advertising Quote

I’m not exactly sure where this quote came from, but I love it:
“if you talked to people the way advertising talked to people, they’d punch you in the face”

An Inspiring Slideshow

A big heads up to MediaHunter for sharing this presentation.
It is well worth a look.
http://www.slideshare.net/neilperkin/goodness-and-happiness-why-generosity-is-the-future-of-marketing-strategy-presentation?type=powerpoint
NB. I apolagise for not embedding this slideshow into this post – for some reason it is not wanting to work for me!!

Six Tips to Succeed in Social Media

Social media is an exciting component of marketing. I would also say it is a new concept, but quite frankly, it is not. Conversations, the epitome of social media, have been around since we were all living in caves. What has changed, however, is the avenue that these conversations are taking place in.
Consumers are increasingly [...]