Social Media Experts

This post is reproduced from Beth Harte’s blog. It puts forward 25 points on how to tell if your social media expert really knows what they’re doing!
 
Written by Geoff Livingston and me and originally posted on The Buzz Bin.
The bad economy has brought to bear one unwelcome change.  With a desire to use more cost [...]

Keeping an eye on the conversation

I wrote this post back in October, and at the very end I mentioned the Eagle Boys Pizza brand.
A couple of days later, I was surprised when I saw that a subscriber of mine was actually from Eagle Boys – well done to them! I’d love to see more brands keeping an eye on the [...]

Social Media ‘rules’?

An interesting thought about social media, and one that has been bothering me for the last few days – who made the rules  for social media? Who said you need to be authentic, transparent, engaging, and steer clear of one-way messages?
Of course, I am all for these ‘rules’ – I think social media is a different [...]

One thing I have learnt in business…

is that the business strategy, goals, and sometimes even products/services that you start out with, will change and evolve over time.

Why am I still studying?

I have often questioned myself as to why I am actually at uni – it was never planned, it just happened. After receiving high marks at TAFE from my Cert IV Business Marketing course, the University of Newcastle offered me a place at their uni, doing a course of my choice. Naturally, I chose Bachelor [...]