I found this book to be an interesting read in the beginning, with snippets on how Virgin was started and how it grew. Halfway through and towards the end, I found it to be harder reading with my mind continually wandering off and skim reading pages (something which I rarely do).
Whilst it was about the Virgin [...]
February 16, 2009
What on earth should a marketer do?
A couple of nights back, I was reading the latest AdNews publication. In the ‘Mouth Off’ section, the question posed was “What Should Car Marketers Be Doing?”. I especially liked the response by 303 Group’s Jon McKie & thought I’d share some of his points:
“stay true to your brand values and don’t have a knee-jerk reaction [...]
