I found this book to be an interesting read in the beginning, with snippets on how Virgin was started and how it grew. Halfway through and towards the end, I found it to be harder reading with my mind continually wandering off and skim reading pages (something which I rarely do).
Whilst it was about the Virgin empire ’stripped bare’, I thought it rambled on a bit too much when describing how certain businesses were started and what equipment (trains, planes, etc) was needed. This is just my opinion as I’m not a big fan of the different kinds of trains you can purchase, etc.
However, I did love the detail it went into when talking about the setbacks and lessons learnt, and how Branson has dealt with them positively.
This book does have a few gems throughout it, but overall it wasn’t my most favourite read. That said, I am still looking forward to meeting the man behind the business when I read Branson’s autobiography “Losing My Virginity”.
1 Comment
February 17, 2009 at 4:24 pm
God, have you ever tried reading Gordon Ramsey’s work though? Cookbooks: fine. Business books; yawn.
‘Losing My Virginity’, on the other hand is brilliant. A great read and full of inspiration. I don’t know why Branson bothered following it up with Business Stripped Bare. Greed I suspect.