Apologies….

This blog has been lying dormant for a little while now, but it is by no means inactive! The past couple of months have been extremely busy for me, and I have barely had enough time to write articles and use social media. This coupled with some personal family issues and an onset of uni [...]

Recommendation: Singing Portraits

Has anyone heard about ‘Singing Portraits’?  
Local businessman, Jason Paris, has created this innovative opportunity to create a unique memento of your child’s young life.
He’s extended the concept of a ‘portrait’ into sound, and creates the most beautiful recordings of children singing. The end result is a heart-felt recording that you’ll treasure forever.
Singing classics such [...]

There is Hope!

So I was flicking through the proposed material for the first lecture of Consumer Behaviour, which I am studying this semester as part of my uni degree, and I found something that really made me happy:
“It is difficult to classify consumers:

the stereotypes don’t work anymore
people are not acting their age
people are not acting their social [...]

Book Review: Business Stripped Bare by Richard Branson

I found this book to be an interesting read in the beginning, with snippets on how Virgin was started and how it grew. Halfway through and towards the end, I found it to be harder reading with my mind continually wandering off and skim reading pages (something which I rarely do).
Whilst it was about the Virgin [...]

What on earth should a marketer do?

A couple of nights back, I was reading the latest AdNews publication. In the ‘Mouth Off’ section, the question posed was “What Should Car Marketers Be Doing?”. I especially liked the response by 303 Group’s Jon McKie & thought I’d share some of his points:

“stay true to your brand values and don’t have a knee-jerk reaction [...]

Tanning is skin cells in trauma…

 
The Dark Side of Tanning by the NSW Government. I love this ad - it really hits the mark. Especially the line “tanning is skin cells in trauma” – if I had a dollar for every time I’ve said that to a friend/loved one, I’d be rich.
See, I think this ad has three main messages to [...]

We did it! We’re a marketing pioneer blog (again!)

In my previous post, I stated how we ranked at number #103 on Julian Cole’s Top Australian Marketing Pioneer Blogs – and how I wanted to improve on this ranking for the next revision of this list.
Well Julian has done it again! And this list has now expanded to 129 worthy marketing blogs – with [...]

Would you tell me which way I ought to go from here?

I’ve always loved the Alice in Wonderland quote:
Alice: Would you tell me, please, which way I ought to go from here?
The Cat: That depends a good deal on where you want to get to
Alice: I don’t much care where.
The Cat: Then it doesn’t much matter which way you go.
Alice: …so long as I get somewhere.
The [...]

Comparing Apples to Apples?

Is there a similarity between business/product branding and personal branding? Are we comparing apples to apples or apples to oranges?
Apples to apples

Both kinds of ‘brands’ want to position themselves in the best possible light
Both want to be liked/loved
Both are selling themselves (figuritively speaking)
Both usually reasses where they’re at and what they can do to be [...]

Another year is here…

And with that brings change.
Majority of people will have already decided on their New Year’s Resolutions, usually ones that involve bettering themselves and their life, and I am not exempt from this group.
2008 was a very big learning curve, especially with my business officially launching. It was a trying few months as I found my feet [...]