Comments for Classy Marketing's Blog

Comment on The Age Bracket Dilemma by Kevin

Kevin — Fri, 23 Oct 2009 21:45:18 +0000

I think you may have answered your own question when you wrote “And she is so different from all of her friends, they still act like ‘typical’ 18 year olds”. You and your sister may not fit the stereo type for your ages. You made it clear that you and your sister are different from the norm. Marketers know that they can’t get it right 100% of the time, but are willing to design their commercials and ads for the population that does fit these models. Stereo-types exist for a reason. Just be glad you don’t fit the typical 18-25 year old stereo-type.

Comment on Direct Mail…targeted, personalised, relevant. by Sara Kmiecik

Sara Kmiecik — Thu, 24 Sep 2009 14:35:31 +0000

Interesting post. I definitely agree that, in order to create a successful targeted direct mail campaign, you have to now be more creative and have higher quality messages.

Comment on The Age Bracket Dilemma by Leah

Leah — Sun, 26 Apr 2009 23:42:19 +0000

I couldn’t agree more. Like you, I don’t fit the usual “early twenties” stereotype-however I’d be interested to hear your views on behavioural targeting and contextual advertising?

Comment on The Age Bracket Dilemma by Jess H

Jess H — Wed, 11 Mar 2009 04:49:24 +0000

You’re 100% correct! I’m 21, married, have a glass of wine with dinner kinda gal. I’m sick of being pushed into a corner with a whole heap of hard partying twenty-somethings when its just not my scene.
I had to giggle when i read about your grandparents. My 80 year old Pa is always on his computer printing out his digital photos or hooking them up to his data projector to show us the latest holiday, the other is handing me his ringing phone asking me how answer it.
Great blog ya got here.

Comment on The Age Bracket Dilemma by Kiryn Clay

Kiryn Clay — Thu, 05 Mar 2009 06:33:02 +0000

TOTALLY agree Belinda, i think age bracketing is such a 90’s segmentation tool. Just thinking of nearly everyone i know… how complex & deep their interests are these days.

I think emotions are the REAL shit in marketing.

Comment on There is Hope! by Mike

Mike — Mon, 02 Mar 2009 19:28:03 +0000

Just passing by.Btw, you website have great content!

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Comment on The Age Bracket Dilemma by There is Hope! « Classy Marketing’s Blog

There is Hope! « Classy Marketing’s Blog — Thu, 26 Feb 2009 01:06:21 +0000

[...] Please read my post on age brackets to understand why I am [...]

Comment on Why am I still studying? by There is Hope! « Classy Marketing’s Blog

There is Hope! « Classy Marketing’s Blog — Thu, 26 Feb 2009 01:06:16 +0000

[...] for the first lecture of Consumer Behaviour, which I am studying this semester as part of my uni degree, and I found something that really made me happy: “It is difficult to classify [...]

Comment on Would you tell me which way I ought to go from here? by Warren

Warren — Sun, 22 Feb 2009 12:19:58 +0000

Love following you on twitter keep up the good posts and yes direction and where you want to go or arrive at in time is the essence of life, business and to be focused, I believe one should have goals set in place and review those goals every single day as time goes on our plans change and we need to be in a position to change those goals to stay in a good space.

Comment on Book Review: Business Stripped Bare by Richard Branson by Matt Granfield

Matt Granfield — Tue, 17 Feb 2009 06:24:12 +0000

God, have you ever tried reading Gordon Ramsey’s work though? Cookbooks: fine. Business books; yawn.

‘Losing My Virginity’, on the other hand is brilliant. A great read and full of inspiration. I don’t know why Branson bothered following it up with Business Stripped Bare. Greed I suspect.